A decade or so ago, Nushka was founded on the Portobello Road as a way to bring striking, eclectic, timeless anddifferent home furnishings and accessories rich in colour, origin and texture into people's homes. Such has been the success of the inimitable 'Nushka look' around the world, that today, Nushka has doubled its ever-evolving and growing collection of curated decorative pieces and curiosities including lamps, rugs, cushions and vintage textiles, and has become a go-to for several well-known interior designers looking for bespoke and personalised pieces, becoming a byword for extraordinary fabrics, home accessories, and artworks.

To reflect its expansion and widespread interest, 2024 saw Nushka move into its new premises, a new studio on the celebrated Golborne Road in London's Notting Hill, where shoppers and clients come to mingle, browse, plan and measure. Despite its growth, Nushka continues to encompass all that is precious about authentic craft, at once celebrating the beauty found in sourcing and collecting in far flung, spell-binding locations, as much as it does helping homeowners and stylist introduce Ikats, Jajims and Tuareg patterns, among so many more, into their homes in all their historical and handmade glory.